Courses - Market Research Implementation

Who should attend?

All those who need to research markets in order to make commercial decisions. This course is for anyone who requires a good understanding of how to research the market.

What will I learn?

Decisions based on accurate and up-to date evidence are far more likely to be profitable than those based on little or inaccurate information. This practical course shows how exporters can improve their overseas activities through finding information of direct value to them. The course will take you from the initial preparation of a research strategy to evaluating your research.

Workshop Content

• What is trade research?
• How do I prepare a research strategy?
• Problems with information - reliability and usefulness
• Finding information by country, consumers, industry, competitors
• Effective searching techniques
• Internet sources - (Government, personal, industry etc.)
• How do I evaluate and use them?
• How do I manage the information I find and turn it into usable knowledge?
• Did I get the answer I expected? - Evaluating your research.

Productivity Improvements (ROI)

On leaving this course you will be able to:

• Prepare a research strategy
• Select target markets and sectors
• Use effective searching techniques
• Evaluate internet sources for reliability and usefulness
• Develop researched information into usable knowledge
• Evaluate the usefulness of your research.

 

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